Buku Perilaku Konsumen

Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.
Lecturers of Consumer Behavior Class Semester  Feb – May  2013

• Prof Dr Ir Ujang Sumarwan, MSC (www.ujangsumarwan.blog.mb.ipb.ac.id)
• Dr. Ir Lilik Noor Yuliati
• Ir. Retnaningsih, MS
• Megawati Simanjuntak, SP, MS

Department of Family and Consumer Sciences
College of Human Ecology
Bogor Agricultural University